Bumpercrops is a financial strategy consulting firm that works with revolutionary changemakers to support their plans for systemic social change. The firm needed a brand identity and website that reflected their unique personality and approach. Both needed to convey the expertise and professionalism of a traditional CFO consultancy with a more mission-driven and humanist approach.
I worked closely with founder, Jonathan Harrison, to design a brand identity that captures the firm’s unique mission and personality.
The challenge was developing a visual identity that incorporated the unique brand name—bumper crop—which is an unusually abundant harvest from a particular crop. The term is now most commonly used to refer to a large amount or influx of something (that’s often likened to a harvest).
The resulting logo merges a row of crops with a dynamic bar chart to reflect the significance of the name and the data-driven services prospects can expect from the business. The accompanying typeface is inspired by old farm signage to reinforce the literal and metaphorical agricultural roots of the business.
