Brand identity and web design for the strategy consultancy that supports organizations with plans for systemic social change.
Bumpercrops is a financial strategy consulting firm that works with revolutionary changemakers to support their plans for systemic social change. The firm needed a brand identity and website that reflected their unique personality and approach. Both needed to convey the expertise and professionalism of a traditional CFO consultancy with a more mission-driven and humanist approach.
I worked closely with founder, Jonathan Harrison, to design a brand identity that captures the firm’s unique mission and personality. The challenge was developing a visual identity that incorporated the unique brand name—bumper crop—which is an unusually abundant harvest from a particular crop. The term is now most commonly used to refer to a large amount or influx of something (that’s often likened to a harvest).
The resulting logo merges a row of crops with a dynamic bar chart to reflect the significance of the name and the data-driven services prospects can expect from the business. The accompanying typeface is inspired by old farm signage to reinforce the literal and metaphorical agricultural roots of the business.
The name Bumpercrops carries two meanings: an abundant harvest and a sudden windfall. The logo had to hold both without reading as a farm brand or as one more finance firm.
The first round explored that tension broadly. Comparing different concepts side-by-side made it clear which direction carried both meanings at once. The second round refined that direction and turned to color, where the same balance played out. Lean too far toward agriculture and the firm reads as farming. Lean too far toward finance and it loses the mission-driven warmth that sets it apart. The final mark resolves that tension in a single image. A row of crops doubles as a rising bar chart, so the harvest in the name and the data behind the firm’s work read at the same moment, while the farm-signage typeface keeps its roots visible. The result is credible enough for a CFO consultancy and personal enough for the changemakers it serves.
